Nearly 30% of Texans who drive are either frustrated or angry when they see cyclists on the road, according to a survey conducted by GDC Marketing and Ideation commissioned by non-profit Please BE KIND to Cyclists (Please BE KIND) as part of a traffic safety grant awarded by the Texas Department of Transportation (TxDOT).1 The qualitative data further support this as many motorists state that they experience anxiety while driving out of fear that they might injure a cyclist. There are many different types of cycling styles, each of whom may have differing levels of experience and knowledge of the rules and laws they are supposed to follow. These are some of the most common types of people who bike:

  • Neighborhood Riders
    • Often children and teens riding in residential areas near their homes
    • Mainly ride for entertainment
    • Wide level of experience though often falls towards the beginner end of the spectrum
    • Usually have little to no concept of the laws and rules they are supposed to follow
  • Fitness Cyclists
    • Typically adults 30-55 who are riding in residential/rural areas
    • Often ride in groups while training for races; ride for pleasure and wellness
    • Usually experienced or expert riders
    • Have a good understanding of rules they are to supposed follow
  • Couriers
    • Usually late teens to early 30s riding in high traffic areas
    • Ride as a delivery service whether it be for food, documents, etc.
    • Typically very experienced at riding in high traffic areas
    • Have an excellent understanding of laws, but timeliness often trumps safety
  • Commuters
    • Difficult to pinpoint an age as it can range from a child riding to school, or an adult to college or their place of employment
    • These riders use their bikes as their main form of transportation, can double with wellness
    • Experience can range from novice to expert
    • Knowledge of laws can also range from little to high

Recognizing that there are many different reasons why people choose to ride bikes can help motorists see these cyclists as the people that they are. Through a series of short public service announcements and other education materials, Please BE KIND via DriveKind RideKind aims to educate both people who drive and people who bike on the best practices to safely coexist on the road. With these public announcements and education tools, awareness will be raised about sharing the roads responsibly for all who use them.

Please, DriveKind RideKind. Help us Save A Life!

 

1 Craig, Timothy C. GDC Marketing and Ideation. “Motorist sentiment about bicyclists on roadways.” Survey. Publisher, May 2014.