Nearly 70% of motorists are comfortable sharing the road with people who ride, according to a survey conducted by GDC Marketing and Ideation commissioned by non-profit Please BE KIND to Cyclists (Please BE KIND) as part of a traffic safety grant awarded by the Texas Department of Transportation (TxDOT). An estimated 30% of motorists feel frustrated or angry when they see cyclists on roadways1. Cycling is one of the most common forms of transportation, as 18% of Americans who are 16 years or older ride a bike semi-regularly2. Please BE KIND developed DriveKind RideKind in partnership with the Texas Department of Transportation (TxDOT) to educate both, drivers and cyclists, about distractions, responsibilities, laws and rights associated with sharing the road.

A report from the National Highway Transportation Safety Administration (NHTSA) shows 743 cyclists were killed in motor vehicle related collisions in 2013. Of these 743 cyclists, 48 of them were killed in Texas; unfortunately, Texas fell only behind California and Florida in the number of deaths that year2. Although people who drive and people who ride are both responsible for upholding safe roadway practices, cyclists are at a much greater risk of sustaining injuries. This rate of injury also increases dramatically as speed increases. At 20 mph a collision between a vehicle and a pedestrian or cyclist has a 5% mortality rate for the vulnerable roadway user. At 30 mph the mortality rate jumps to 45% and at 40 mph the mortality rate is an astounding 80%.3

Please BE KIND through DriveKind RideKind aims to educate and inform people who drive and people who ride about distractions, responsibilities, laws and rights associated with sharing the road. The DriveKind RideKind mission is to educate and inspire all road users toward safe behavioral change and encourage personal responsibility. The goal is to increase safety for all road users, reduce crashes and fatalities.

Please, DriveKind RideKind. Help us Save A Life!


1 Craig, Timothy C. GDC Marketing and Ideation. “Motorist sentiment about bicyclists on roadways.” Survey. Publisher, May 2014.
2 Traffic Safety Facts 2012: A Compilation of Motor Vehicle Crash Data from the Fatality Analysis Reporting System and the General Estimates System. NHSTA: U.S. Department of Transportation, 2012.
3 Siegman, Patrick. “Effects of Speed on Pedestrian Fatality Rates.” Human Transport. N.p., n.d. Web. 07 July 2015.