If you were given the chance to Save a Life,wouldn’t you do it? According to the National Highway Transportation Safety Administration, 48 bicyclists were killed in crashes involving motor vehicles in Texas in 2013. Texas only fell behind California and Florida when it came to fatal cyclist/motorist collisions that year1. While both cyclists and motorists have the right to use the road, members of both groups share confusion over the other group’s rights.

DriveKind RideKind was jointly developed by non-profit organization Please BE KIND to Cyclists (Please BE KIND) and the Texas Department of Transportation (TxDOT) to promote safe driving practices by motorists as they share Texas roads with vulnerable road users such as cyclists and pedestrians. Please BE KIND developed the DriveKind RideKind video under a TxDOT grant, specifically for: Driver education instruction and schools, defensive driving classes, commercial driving schools, law enforcement academies in Texas, as well as the general public.

According to a survey conducted by GDC Marketing and Ideation commissioned by Please be KIND  as part of a traffic safety grant, nearly 71% of motorists are ok with sharing the road with cyclists2; the prevailing attitude is that motorists and cyclists are comfortable sharing the road. The DriveKind RideKind mission is to educate and inspire all road users toward safe behavioral change and encourage personal responsibility.

Please, DriveKind RideKind. Help us Save A Life!

1 Traffic Safety Facts 2012: A Compilation of Motor Vehicle Crash Data from the Fatality Analysis Reporting System and the General Estimates System. NHSTA: U.S. Department of Transportation, 2013.
2 Craig, Timothy C. GDC Marketing and Ideation. “Motorist sentiment about bicyclists on roadways.” Survey. Publisher, May 2014.